April is often celebrated for springtime beauty and “new beginnings”, and this month has a unique significance for those looking to purchase diamonds since it is the traditional birthstone for the month of April. 

Navigating the diamond market requires a keen understanding of quality and value. The four “C’s”, being cut, color, clarity, and carat (weight) still remain the cornerstone of diamond selection, guiding buyers toward making an informed choice. However, there is a lot more to diamond grading (and the “grade” of a diamond defines its value), than just the “4-c’s”, so having a friend “in the industry” gives you a much better chance of finding the right diamond for the right price. 

That’s what our customers love! Here at Seifert Jewelers, we make sure you have all the right information to empower you to make your best choice. Things like proportions, fluorescence, and even certification type can make a big difference to the cost of a diamond and our staff is here to educate you on all these aspects of the diamond buying process. 

Moreover, buying diamonds in April carries a symbolic significance, reflecting the themes of renewal and new beginnings. Diamonds aren’t just for engagements, weddings and anniversaries – they are perfect for any special occasion. Whether it’s a birthday, commemorating a personal milestone, or an expression of love, purchasing a diamond in Spring can connect the gem with deeply personal value. It’s about more than just the physical beauty of the stone – it’s about what it represents in the context of our lives and aspirations. 

Of course, on top of diamonds, we need to talk about prom! Don’t forget that, in addition to our awesome jewelry and gifts, we also offer amazing tuxedo rental services. It may be the prom, or  maybe you’re invited to a formal wedding or other special occasion – but in any case, we offer a huge selection of styles and sizes of great tuxedos to choose from. To complement our tuxedo rental service, we also offer dry cleaning (pick-up and drop-off), so we have you covered all around!

Remember too, May is Mother’s Day and this year it falls on May 10th. The early bird always gets the deals, so if you’re looking to get a jump on mom’s gift, we’re here to help! 

We hope to see you in the store soon!